Promotion opportunity for increasing florist use of our floral products
WildFlowers Australia recently held a floral evening to demonstrate and celebrate the creative and innovative use of Australian and South African native flowers in floristry. The arrangements created on the evening were photographed and are available on CD. This is a great opportunity to show your local florists and designers ways of using these products to generate interest and sales globally.
The event was held on Tuesday 26 August 2014 at the Floristry building, Padstow College, South Western Sydney Institute, TAFE NSW.
The demonstrators were David Berger and Bernie Gadd. Their talent is extraordinary. They created 16 different arrangements to highlight the diversity and versatility of Australian wildflowers and foliage. Everything from table centrepieces for a dinner party to floral artistry for placement on a pedestal at a gallery opening.
David Berger Master Florist – Dip. NZPF, AIFD- CFD, Right Way Industry Advisor for Floristry
In demand as a demonstrator throughout Australia and overseas, David has worked in every facet of floristry throughout his career and specialises in workshops to share the latest trends and techniques. As Head Designer for David Jones Florist for 25 years, David travelled Australia installing the annual Spring Show and has represented Australia in the World Cup of Floristry. A National Interflora Judge and National Competition Coordinator, David is a full time Floristry Teacher at South Western Sydney TAFE, Padstow and regularly runs Master Classes.
Sought-after florist and demonstrator Bernie Gadd first graduated from Ultimo College in 1996 with a Floristry Certificate, returning to study Advanced Design in the following year. Bernie made the switch to floristry after a 25 year career in the insurance and marketing industry. He operates Champagne & Roses florist in Manly with his wife Cathy. Bernie’s designs have featured in Floral Design magazine (New Zealand) and Fusion Flowers magazine (UK). Bernie had also demonstrated for Interflora, the Professional Florists Association of New South Wales Inc., the Royal Horticultural Society of New South Wales and New South Wales Floral Art Societies. Bernie has maintained his relationship with TAFE, working as a part time floristry teacher at Padstow College and acting as a coach and mentor for trainee florists.
The demonstration was hosted by the Rural Industries R&D Corporation and WildFlowers Australia Ltd in conjunction with Padstow College. It was supported by the RIRDC project ‘Capacity Building and Communications Enhancement of the Wildflower Industry’.
WFA is offering the CD to IPA members through trybooking.com at AUD $20 per CD, including postage. More than one copy is offered at AUD $10 per additional copy.
For more information or for bulk purchases, please contact Bettina Gollnow at email@example.com