Vision/Mission

The objective of the organisation is to develop the Proteaceae plant and cut-flower industry by:

1. Gathering and disseminating information, or the source of information on all aspects of the production of plants, the management of plantations, and the handling of flowers and marketing, world-wide.
2. Stimulating interest in research in all aspects of the industry.
3. Organising conferences, workshops and other meetings for those involved with the industry.
4. Supporting and participating in any other activity in the development and coordination of the industry as may be determined by the organisation.